Logistics · 12 weeks to MVP, ongoing partnership

Scaling a logistics SaaS from zero to 50,000 shipments a month

A multi-tenant freight management platform launched in 12 weeks, now processing 50,000+ shipments a month across three markets.

shipments processed monthly: 50k+; shipments processed monthly
from kickoff to paying customers: 12 wks; from kickoff to paying customers
less time spent per dispatch: 38%; less time spent per dispatch

The challenge

Client: Freight operations startup
Services: SaaS Development, Web Development, DevOps & Platform
Timeline: 12 weeks to MVP, ongoing partnership

A founding team with deep freight expertise and a validated waitlist needed a real product: live shipment tracking, dispatcher workflows, customer portals, and billing, all before their launch commitments came due.

The domain is unforgiving: carrier data arrives in inconsistent formats, connectivity fails mid-route, and a dispatcher's screen has to answer 'where is my freight?' in seconds.

What we did

The approach, decision by decision

01
Scoped an MVP around the dispatcher, not the demo
Shadowed dispatch teams for a week before writing code. The MVP cut three planned modules and doubled down on the tracking board that operators live in all day.
02
Built a resilient ingestion pipeline
Normalized carrier updates from EDI, webhooks, and driver-app pings into a single event stream with idempotent processing, so bad data degrades gracefully instead of corrupting state.
03
Launched on a weekly release train
CI/CD with preview environments from day one meant customer feedback landed in production the same week: 41 releases in the first quarter.

The results

First paying customers onboarded at week 12; three-market expansion within a year.
Platform now tracks 50,000+ shipments monthly with sub-second board updates.
Dispatchers report 38% less time per shipment versus their previous tooling.
The client's own engineering hires onboarded from our docs in under a week.

Built with

Next.js
tRPC
PostgreSQL
Redis
AWS
GitHub Actions

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