Nonprofit · 7 weeks to launch

Fixing a leaking donation flow: 44% more completed gifts

A rebuilt giving flow and donor CRM for a nonprofit losing nearly half its would-be donors at the payment step: completed gifts up 44%, recurring donors more than doubled.

donation completion rate: +44%; donation completion rate
growth in recurring donors: 2.3×; growth in recurring donors
lower payment processing costs: 18%; lower payment processing costs

The challenge

Client: International nonprofit
Services: Web Development, UI/UX Design, Custom Software
Timeline: 7 weeks to launch

The fundraising team was excellent: campaigns brought thousands of people to the donate page. Then the page went to work against them. Five form steps, a forced account signup, no wallet payments, and a full page reload that dropped mobile donors mid-gift. Analytics showed 47% of started donations never finished.

Every lost gift was money the mission never saw, and the peak giving season was ten weeks away.

What we did

The approach, decision by decision

01
Cut the flow to one screen
Amount, payment, done. Apple Pay, Google Pay, and saved cards first; the postal-address questions moved to the receipt email where they belong.
02
Made monthly the easy default
A gentle monthly toggle with impact framing that shows exactly what a recurring gift funds turned one-time givers into sustainers without a single dark pattern.
03
Gave the team a donor CRM they'd actually use
Gift history, receipts, and stewardship tasks in one place, replacing three spreadsheets and a shared inbox.

The results

Donation completion up 44% within the first month, measured on the same traffic.
Recurring donors grew 2.3x through the giving season.
Smart payment routing cut processing costs 18%, worth a program's budget on its own.
Peak-season traffic spikes handled with zero downtime on static, edge-cached pages.

Built with

Next.js
Stripe
AWS Lambda
DynamoDB
Vercel
Resend

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